Business Negotiation Practice

Author: Chen Wenhàn, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: Textbook Features: Suitable for vocational education, qualification certification, emphasizes skill training, and aligns with practical teaching. Guided by the basic theories of modern negotiation studies, this book integrates knowledge from various disciplines such as modern management, linguistics, logic, communication, psychology, and pragmatics. It primarily introduces the characteristics, classification, models, and principles of business negotiation, as well as the basic procedures, methods, strategies, and techniques of negotiation. Additionally, it covers negotiation teams, negotiation psychology, the organization and management of business negotiation, and the negotiation styles of businesspeople from various countries. This book is systematic, practical, and concise, with a solid theoretical foundation and strong operational applicability. It can serve as a textbook for marketing, international business, and business management majors in higher vocational colleges, as well as a reference book for a wide range of finance and trade professionals and enthusiasts of negotiation studies.