Modern automotive marketing

Author: Zhang Guofang
Publisher:
Publish Date: 2005-08-01
Features: The main content of this book includes: strategic planning and marketing management of automobile enterprises, automobile marketing environment, analysis of automobile product purchase behavior, automobile marketing research and market forecasting, target marketing and market competition, automobile product strategy, automobile pricing strategy, automobile distribution strategy, automobile promotion strategy, automobile service strategy, analysis of automobile market operation, and an overview of international automobile marketing. This book can be used as a teaching material for automobile marketing courses in colleges and universities, or as a training material for improving professional quality for those engaged in automobile marketing and related fields.