Marketing Planning

Author: Zhang Haomin
Publisher:
Publish Date: 2005-08-01
Features: As one of the fastest-developing and most dynamic disciplines, this book avoids empty theoretical teachings and integrates practical examples as much as possible into theory. It introduces theoretical descriptions through planning practices and guides practical operations with theoretical concepts, striving to give readers an immersive experience from a real-world perspective to enhance its practicality and applicability. Its features are specifically reflected in:
- Focusing on the forefront of discipline development and practice, capturing the dynamics of discipline development, while emphasizing the absorption of new theories and practical achievements in contemporary marketing planning and striving for innovation.
- Proposing a new theoretical framework for the entire process of marketing planning, helping readers systematically and accurately grasp the entire process and learn the basic theories, practical skills, and methods of marketing planning in a step-by-step manner.
- Emphasizing creative thinking and inspiration in marketing planning. The book includes over 100 examples and reviews from ancient and modern China and abroad, as well as analyses of classic cases and reflections, interspersed with practical links, tools, key knowledge points, operational notes, suggested templates, and analytical charts to provide readers with systematic training.
- Offering comprehensive teaching materials to provide thoughtful service. Accompanying the book are free downloadable and answer keys for reflection.
Target Audience: Suitable as a textbook for management, economics, and education-related majors in ordinary universities, as well as for learning and reference by marketing professionals and management personnel in enterprises and institutions.