Crazy entrepreneur

Author: James Gibbons
Publisher:
Publish Date: 2005-08-01
Features: Business models and marketing strategies around the world have been changed by Dell. James Dyson's product ideas were stolen from a sawmill. Schultz discovered people's need for a third space and the desire for a little self-indulgence. Steve Jobs didn't intend to show off technology; he used it only to make services more user-friendly. Be like them, be as successful as them. This book collects the success stories of today's global business giants, from Disney and Dell to Benetton and Rodrik. The author views them as "crazy," yet it is their crazy actions that led them step by step to success. The author narrates the various eccentric and even crazy ideas and decisions they made on their path to success, using a humorous style to explain their unique approaches to business, inspiring readers with business insights while making them laugh. The author believes that a crazy entrepreneur must have both a crazy dream and rational operational methods. Those who excel in the latter, the author calls "howboys." At the end of each chapter, the author rates the crazy entrepreneurs, including their scores as dreamers and as howboys. "Howboy" is a unique concept in this book, holding positive significance in the history of business.