China Merchants Bank: Changing for You

Author: Li Rong
Publisher:
Publish Date: 2005-08-01
Features: The "Baijia Enterprise Culture Engineering Series" is a series of books launched by Zuo Fa and introduced by the Singapore-based Zhongsheng Guomin Management Consulting Company. It is edited by Dr. Mei Lin, Chairman of the Zhongsheng Guomin Management Consulting Company, and Jin Siyu, Researcher and Academic Committee Member of the Enterprise Culture Professional Committee of the China Culture Research Association.
Research Object: Conducting case studies on the corporate culture of world's top 500 and China's top 100 renowned enterprises.
Series Characteristics:
Ideas told through stories, stories embodying ideas—through authentic corporate culture stories and concise commentary, it reveals the penetration and implementation of outstanding corporate philosophies of world-class enterprises, showcasing the trajectory and influence of cultural formation behind these successful companies.
Value Pursuit:
Mining and analyzing the corporate culture of outstanding domestic and foreign companies, promoting and upholding the value concepts of both Eastern and Western cultures, and driving the rapid and steady development of Chinese enterprises.
China Merchants Bank (CMB) is the only banking brand among the top 10 most influential brands in China. It has an outstanding reputation in various business areas such as credit cards, online banking, mobile banking, and wealth management.
—Emmanuel Daniel, Executive Director and Editor-in-Chief of Asian Banker
China Merchants Bank is the first bank in China to provide online banking services. It has positioned information technology as its core competitiveness, reduced operating costs, achieved rapid growth, and is regarded as a model in the international banking industry for the application of IT technology.
—CHP International Computer Competition Jury
China Merchants Bank has been the most successful bank in balancing development and quality, speed and stability in recent years. Its achievements are attributed to its advanced business philosophy and excellent corporate culture.
—China Business News
The relationship between a bank and its customers is like that between a sunflower and the sun. Without the sun's light, the sunflower cannot grow; without customers' loyalty, a bank cannot survive and thrive. "Adapting to You" profoundly expresses the close connection between China Merchants Bank and its customers, reflecting the self-market positioning of modern commercial banks.
—Ma Weihua, Former President of China Merchants Bank
From a regional small bank confined to Shekou, Shenzhen, China Merchants Bank has, through 18 years of relentless effort, pursued the goal of "creating a stock market blue-chip and building a century-old CMB," adhering to the development strategy of "technology-driven banking" and upholding the business philosophy of "Adapting to You." It has created dozens of firsts in innovating financial products and services. It has created numerous renowned financial brands such as the "One-Card," "One-Net," and China Merchants Bank Credit Card, making valuable contributions to the reform and development of China's banking industry. This book not only authentically records the original corporate culture concepts of China Merchants Bank but also comprehensively showcases the "CMB Culture" through 23 vivid corporate culture stories that drove the bank to create countless financial miracles.