Contemporary Media Journalism Writing and Reporting, 6th Edition

Author: Bruce D. Itur
Publisher:
Publish Date: 2003-05-01
Features: In recent years, the teaching level of journalism and communication in China has been continuously improving, but there is still a certain gap compared to developed countries. In today's world, the trend of globalization is unstoppable, which is particularly evident in mass communication media. With China's entry into the WTO, there is a greater demand for journalism and communication education to promptly, comprehensively, and deeply reflect the dynamics of both domestic and international academia and industry, thereby narrowing the gap with the advanced global standards as soon as possible. Now, teachers and students are no longer satisfied with merely reading translated versions of excellent foreign textbooks; they urgently hope to access the original, authentic editions. To quickly understand and absorb the latest research findings in foreign journalism and communication, and to enhance the level of teaching research and practical work in China's journalism and communication field, China Renmin University Press has selected classic textbooks widely used by renowned journalism and communication schools in the United States for original photolithography. The books selected for this series are authored by influential professors in the U.S. journalism and communication field, covering all important areas of journalism and communication. They comprehensively reflect the theoretical research level and practical exploration in the field of U.S. journalism and communication, hence gaining widespread popularity among journalism and communication students, faculty, and professionals worldwide. Most of these editions have been reprinted multiple times, proving to be enduring classics in the field. While introducing the authentic English-language books in their original form, the series also translates the table of contents and author bios into Chinese, serving as a guide for readers. Following this series of photolithographed English-language books, China Renmin University Press will continue to release their Chinese translations, allowing readers to compare and read both versions, which is expected to yield greater benefits. During the book selection and review process, this series received strong support and assistance from Professor Guo Qingguang, Dean of the School of Journalism and Communication at Renmin University of China, and Professor Zhang Yonghua of the School of Journalism and Communication at Shanghai International Studies University. Professor Zhan Jiang of the Journalism Department at China Youth University of Political Science reviewed and proofread the table of contents translation. We extend our sincere respect and heartfelt gratitude to them all.