Social marketing

Author: Philip Kotler
Publisher:
Publish Date: 2003-01-01
Features: This book is an excellent overview of social marketing. But more importantly, it is a manual that helps with practical work. When working in the field, carry it with you and make it a part of your management think tank. Social Marketing provides a valuable manual for marketing practitioners, undoubtedly encouraging them to effectively drive social change. It makes an outstanding contribution to both the science and art of this field. Whether they are project managers for social initiatives, scholars or students of marketing, regardless of whether they are from developed or developing countries, they will all find great interest in this book. For social marketing practitioners around the world, the successful marketing experiences extracted by the two authors from real-life situations are undoubtedly invaluable. As someone who has been engaged in social marketing for many years, I find Social Marketing to be an outstanding treasure trove. I highly commend the case studies in the book, which will be extremely beneficial for social marketers worldwide. This book is an excellent overview of social marketing. But more importantly, it is a manual that aids practical work. Carry it with you when working in the field and make it a part of your marketing think tank.