E-commerce Basics and Experiments

Author: Li Jian, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: This book is divided into 7 chapters, following the thread of the application and development of e-commerce in China, and comprehensively introduces the basic knowledge of e-commerce and its current development status in China. The book delves into the concept and characteristics of e-commerce, the elements and classification of business models, its impact on enterprises, its applications in various fields of social life, B2C e-commerce, B2B e-commerce, C2C e-commerce, e-government, online advertising, and website construction and promotion. At the end of each chapter, corresponding experimental content is designed based on the chapter content, emphasizing the integration of e-commerce theory and practice. Additionally, the appendix introduces the operation guide for the e-commerce simulation software of Nanjing Shang'er You Company. This book is a basic textbook for undergraduate economics and management majors, written with the knowledge structure and professional needs of economics and management students in mind. It briefly elaborates on the basic content of e-commerce while exploring various e-commerce applications and the problems that arise in their implementation from an economic and management perspective. The book covers the teaching requirements for undergraduate e-commerce courses in higher education institutions, making it suitable as a textbook or teaching reference for undergraduate and associate degree students in economics and management disciplines. It can also be used as a learning resource for self-study candidates in economics and management disciplines at higher education institutions, as well as for economics and management professionals and researchers.