Advertising design

Author: Li Wei
Publisher:
Publish Date: 2005-09-01
Features: This book focuses on introducing the basic concepts, principles, criteria, and techniques of modern advertising design, striving to present theories and technologies that are both timely and inspiring to the dedicated students preparing to commit to the art of advertising design. It aims to benefit their growth and contribute to the advancement of design art education, fulfilling the author's original intention of writing this book. Modern advertising design is a visual communication art that primarily relies on imagery as its appeal factor. It uses successful and typical design examples to elaborate on and support the arguments in the book, which is also a key point the authors adhered to during the compilation process, aiming to vividly showcase the current state of creative thinking and expressive techniques. Additionally, the over 200 excellent advertising masterpieces in the book can serve as models for readers to appreciate, learn from, and draw inspiration from. To keep pace with the times and better meet the needs of advertising design teaching and self-study readers, the book underwent a revision in October 2000. Taking advantage of the comprehensive redesign of the series, the author made significant revisions based on the original structure of the book, with the hope of better meeting the readers' needs.