Winning the Transformation

Author: Bo Xidi
Publisher:
Publish Date: 2005-09-01
Features: This book approaches the issue from several angles, including brand cultivation, positioning selection, operational model transformation, and corporate culture adjustment. It relies on numerous successful case studies of outstanding enterprises to comprehensively elaborate on how companies can become new benchmarks in their industries, how to transform and break free from growth traps, how to challenge the future, and how to discard the past while achieving success through transformation.