Business Strategy Management

Author: He Jinsheng, Editor-in-Chief
Publisher:
Publishing Date: 2001-08-03
Features: Based on the theory of competitive strategy management, this book systematically elaborates on the theories, methods, and practices of formulating and implementing competitive strategies for enterprises in competition. It includes strategic analysis methods, the generation and selection of strategic plans, resource rules, organizational structures, and management systems during strategic implementation. Finally, it discusses strategic management issues in international competition and their development trends.