Advertising salesperson sales methods and skills

Author: Editor-in-Chief of the Madison Sales Consultant Center
Publisher:
Publish Date: 2005-08-01
Features: Professional training for advertising salespeople and sales representatives, from entry-level to advanced skills. A perfect tutorial for aspiring champions in sales to becoming gold-standard sales directors. Combining professional knowledge + professional skills + quality training + standardized management, providing comprehensive reinforcement!
The current situation in China's advertising industry is that, on one hand, the advertising market is booming, and on the other hand, the professionalism of advertising industry personnel is low, their knowledge is narrow, their service awareness is weak, their communication and creative abilities are not strong, and their legal awareness is. The industry urgently needs professional in-service training materials to match its development. This book systematically introduces the professional knowledge, professional skills, professional qualities, as well as management and self-management knowledge of advertising salespeople. It is not only an entry-level tutorial for advertising salespeople but also the best reading material for advertising salespeople with some work experience to improve their business skills, as well as for advertising sales managers to enhance their management capabilities and improve advertising business performance.