Customer Manager Training Program Selection (CD-ROM)

Author: Chen Ziqiu
Publisher:
Publish Date: 2005-08-01
Features: The primary target audience of this book is practical training instructors, internal marketing instructors in enterprises, and individuals aspiring to become professional marketing instructors. The book is divided into nine chapters. Chapters 1, 2, and 3 focus on how to enhance the training effectiveness of account managers, analyzing and summarizing aspects such as the characteristics of account manager training, improving training capabilities, training positioning, training needs assessment, topic selection for training courses, course design, practical training methods and selection, training venue layout and adjustment, improving on-site training effectiveness, and controlling and improving poor training methods and behaviors. These contents are the crystallization of the author's years of experience and insights. Chapters 4 to 9 include training case studies commonly used by the author in recent years, providing complete PPT instructor materials, and offering necessary explanations of the training key points for each PPT slide, such as training logic, training methods, key takeaways, and on-site techniques. Reading this book can help readers better understand account manager training, learn how training can improve account managers' abilities, and gain deeper insights and practical experience in areas such as training needs assessment, training course design and development, training methods and selection, and on-site control. Particularly in the development of account manager training materials, the numerous training case studies in this book can serve as valuable references, helping to enhance the richness and relevance of material development. A thorough understanding of the key points in the training case studies can improve training methods and on-site arrangements. Therefore, this book will provide certain benefits and value to individuals committed to marketing practical training.