Business English (Lower)

Author: Xie Yibin
Publisher:
Publish Date: 2005-08-01
Features: This book aims to comprehensively and systematically cover international business knowledge from a macro to micro perspective, from economic principles to international trade practices. It selects a large number of original articles related to economics and business, accompanied by careful editing, annotations, and a wealth of targeted images and exercises. This enables readers to enhance their reading and analytical skills, ultimately improving their overall English language proficiency, appreciation, and application. Additionally, it helps students understand and master international business knowledge, allowing them to leverage their unique comprehensive advantages and potential in future business practice and career development.
The book is divided into two volumes, structured into 8 units, with 4 units per volume. Each volume contains 18 chapters, designed for a weekly lecture per semester. The first volume begins with an explanation of "What is Economics," followed by discussions on supply and demand relationships, China's consumer market, international trade, and various product-related concepts. It concludes with an exploration of international markets, free trade, tariffs, trade fairs, and the World Trade Organization.
The second volume starts with topics closely related to international business, such as maritime and air transport. It then focuses on knowledge related to commodity exports, followed by an explanation of concepts such as banking, currency, letters of credit, documentary collection, and insurance.
Although primarily intended for adult students of international trade at the vocational college level, this book is also suitable for first- and second-year undergraduate students at universities, faculty and students at secondary vocational schools specializing in trade and economics, employees of various trade and economic enterprises, foreign-invested enterprises, foreign-related enterprises, and enthusiasts of business English.