Research on the Integration of the Tourism Industry to Enhance Competitiveness: A Case Study of Zhejiang

Author: Zhou Lingqiang
Publisher:
Publish Date: 2005-08-01
Features: This book explores the theoretical and practical aspects of integrating the tourism industry from multiple perspectives, including the necessity of integration, integration theory, competitiveness evaluation systems, and tourism industry competitiveness analysis, both at the Zhejiang and national levels. Taking Zhejiang as a case study, it addresses the challenges faced in the reform of the tourism industry management system by drawing on advanced international practices and proposes beneficial suggestions for enhancing the competitiveness of the tourism industry. This book can serve as a textbook for tourism majors in colleges and universities, as well as a reference for tourism industry leaders and management personnel at various levels.