Product Promotion—Comic Book

Author: (English) McDonald
Publisher:
Publish Date: 2004-09-01
Features: The Bateyworth-Hineaman published pocket manual is a series of readers that cartoonizes serious topics. This book is the second in the series. It is "Marketing Planning." Its success motivated us to delve deeper into another aspect of business transactions—selling products or services. The book is divided into six chapters, arranged according to the sales process: from understanding customer needs to face-to-face discussions, and ultimately to closing the deal. At the beginning of the book, there is an introductory section that explores the differences between selling services and products. Each chapter ends with an exercise to help readers reinforce the content of the chapter. Therefore, the fundamental purpose of writing this book is to help those new to the sales profession. For those experienced in the field, this book serves as a reference memo for studying successful sales processes. Everyone engages in different forms of transactions at times, so the sales process itself is a concrete representation of basic human activities—persuading someone to do something so that both parties can benefit. This also makes us believe that reading this book will be highly beneficial not only for salespeople but also for all readers. This book is a cartoonized reader on serious topics—it explores the world of business transactions: selling goods and services. With rich content and a lively, engaging style, it guides salespeople through every step of the sales process. Selling goods and services begins with understanding customer needs, proceeds through face-to-face discussions, and ultimately leads to closing the deal. The book explores the differences between selling services and products. Each chapter ends with an exercise to help readers reinforce the content discussed. Everyone engages in different forms of transactions at times, so the sales process is essentially a concrete manifestation of a basic human activity—persuading someone to do something so that both parties can benefit. This book is beneficial not only for salespeople but also for all readers.