Modern Hotel Public Relations and Marketing

Author: Liu Xiaolin
Publisher:
Publish Date: 2003-11-18
Features: With the prosperity of the market economy and the improvement of people's living standards, dining in hotels has become a common part of daily life. The development of the hotel industry has attracted significant attention in recent years, especially as the new century dawned and China was about to join the WTO. The growth of China's hotel industry has been nothing short of remarkable, and hotel management has become an essential component of modern business management. The demands on hotel professionals have been increasing, making hotel vocational education more urgent than ever. After more than six months of intensive writing, this book "Modern Hotel Public Relations and Marketing" has finally been completed. Focusing on the fundamental principles of public relations and marketing, the book closely follows the latest developments in the hotel industry both domestically and internationally. Through numerous vivid and detailed case studies, it provides a thorough discussion and explanation of the practical operations of public relations and marketing in the hotel industry. It serves as a relatively practical textbook for students in tourism and hotel management at the college and university levels, and also offers valuable reference and guidance for professional training of working hotel staff.