Media Industry Case Analysis

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-09-01
Features: Currently, China's media industry is transitioning from traditional public institutions to an industrialized model, urgently needing the learning and reference of experience among peers. This book compiles the research achievements of major projects from the Institute of Media Economics at China University of Media and Communications over the years. Taking successful industrial units in China's newspaper and broadcasting industries as case studies, it comprehensively analyzes their successful experiences and the challenges they face. It provides valuable reference models for media management personnel and serves as a case study textbook for media students and educators.