Market Research Bible. Action Outline

Author: (USA) Hailin Dai
Publisher:
Publish Date: 2005-08-01
Features: This is a practical book that explains how market researchers use various research tools and techniques. It is characterized by its step-by-step approach and concise language. Through the study of real-world cases, it makes the fundamental elements of market research easy to understand and clear at a glance. Reading "Market Research Essentials - Action Guide" requires no background knowledge in market research. It provides guidance for those studying market research or those who know nothing about it. The content includes: The role of market research; Research design; Surveys; Focus groups and in-depth interviews; Sampling; Questionnaire design; Interviewing; Self-administered questionnaires and online surveys; Data analysis; Reporting results. "Market Research Essentials - Action Guide" is one of the practical book series on market research co-published with the Market Research Society, offering valuable action guidance for students, market researchers, and non-professional researchers. The content of this book is highly international, featuring relevant examples and case studies from Europe, the United States, and other parts of the world. The book also outlines the ethical standards stipulated in the "Data Protection Act" and the "Code of Conduct" of the Market Research Society.