Modern Enterprise Management: Concepts, Methods, and Technology

Author: Wu Shirong
Publisher:
Publish Date: 2005-08-01
Features: This book applies modern scientific theories and combines practical experiences from Chinese enterprises to systematically introduce various activities of enterprise management from three levels: management philosophy, management methods, and management techniques. It primarily covers areas such as strategy, marketing, production, finance, human resources, technical management, logistics management, etc. The book is divided into eleven chapters, helping readers establish modern, advanced, and rational management philosophies, master simple, practical, and scientific management methods and techniques. Through learning, it can effectively improve the level of enterprise management to meet the needs of market competition. The book also includes a special introduction guide to facilitate readers in grasping the key points, and each chapter is equipped with exercises and case studies to help readers understand and reinforce the content.