Public Relations Linguistics: A 21st Century Distance Education Premium Textbook

Author: He Yang
Publisher:
Publish Date: 2005-08-01
Features: This book systematically elaborates on and introduces the principles, methods, and techniques of language use in public relations activities. The first part primarily discusses theories related to language use, providing theoretical guidance for language use and serving as basic standards for evaluating the quality of language expression. The latter part introduces methods and techniques of language use in conjunction with various public relations practices, demonstrating strong practicality.