Patterson Sales Law: 32 Golden Rules of the Father of American Sales

Author: (USA) Gitomer
Translator: An Jifang
Publisher:
Publish Date: 2005-08-01
Features: Who is Patterson? The father of American sales, the founder of modern sales studies, and the founder and president of the National Cash Register Company (NCR). He pioneered the operation of large commercial organizations, originated personalized sales, started sales training camps, organized the writing of the world's first sales training manual, and established sales indicator systems. Patterson's sales philosophy has been passed down for a century in the United States, with a profound influence and pioneering many firsts in the sales industry. Even today, it still shapes people's sales concepts. This book integrates the essence of Patterson's sales training manual, summarizes the core of his philosophy, and incorporates some 21st-century sales elements, making it an indispensable classic for sales professionals.
A leader in a company needs wisdom, a sales manager needs knowledge, and a salesperson needs skills. No one lacks wisdom, knowledge, or skills, but summarizing the wisdom, knowledge, and skills from successful practices into rules can give others powerful fishing tools. This book is exactly such a tool. – Dr. Yuan Yue, Chairman of Horizon Research Consulting Group
When we want to sell, it is because we see the need; when we prepare to sell, it is because we know how to inspire the need. The charm of sales is not about how we deliver products to customers, but about how we make customers feel the need. This book is precisely a manual that demonstrates the techniques for inspiring customers during the sales process. It is a condensed marketing process, a one-on-one marketing behavior between individuals and customers, and a learning content that everyone faces in life and work. – Liu Yongju, Chief Marketing Consultant of Beijing Fangyuan Round Smart Marketing Consulting Co., Ltd.
It is not expensive to buy such a classic sales guide, but what is valuable is your sincerity, your persistence in reading it, your ability to internalize the practical, actionable insights from the book, and to put them into practice. What is truly valuable is yourself. – Sun Luhong, Senior Marketing Consultant of the China Region, Kotler Marketing Group