Internationalization Strategy of Small and Medium-sized Enterprises

Author: Xu Liqing Yan Da Zhong Tang Fangmin
Publisher:
Publish Date: 2005-08-01
Features: When small and medium-sized enterprises (SMEs) embark on international operations, the first issue they need to address is strategic problems, which include a series of questions such as direction, goals, approaches, and steps. To provide SME leaders with a reference book that can serve as a guide and source of inspiration in their operations, this book is divided into eight chapters, introducing background information, strategic planning, strategic positioning for going global, the selection of target countries and entry methods, as well as internationalization strategies related to goods trade, technology trade, service trade, and international investment. Additionally, it covers human resource issues for internationalized enterprises. Each chapter includes carefully selected materials, making it a reference book that combines both theory and practicality. This book can serve as a textbook for training SME leaders and is also suitable for reading and reference by relevant personnel.