Deep Marketing VS. Clever Marketing

Author: (USA) Hall
Publisher:
Publish Date: 2005-09-01
Features: Without a doubt, this is the best marketing book in the past decade. It delivers 100% shock value and will absolutely excite you! — James Kouzes, Co-author of The Leadership Challenge
Hall’s unconventional methods have been embraced by some of America’s largest companies. — CNN
Hall relentlessly articulates a brand-new insight: what customers say is indeed effective. — The Wall Street Journal
After meeting Hall, Disney’s creativity never waned; when he energized our minds, our team was on fire! — Vice President of Disney, Ellen Gidra
Hall is the top creative figure in the U.S. for new products. — INC. Magazine
Hall obsessively adheres to his methods, following a rigorous, quantitative process when conceptualizing breakthrough ideas for clients. Unlike creative gurus who desperately pitch concepts, Hall forces his company to quantify every step of the creative process. — Chief Information Officer Magazine
Deep Marketing vs. Smart Marketing is an outstanding textbook for training and reshaping marketing thinking. Its unique layout pairs practical tests and truths with actionable advice, making it engaging and creatively presented. — Dr. Neil Hartman, MIT Sloan School of Management
I love this book—it’s well-focused, well-researched, easy to read, and neither too complex nor too simplistic. If I had this book 10 years ago, how great would that have been? If every business book were this practical, how wonderful would that be? — Ann Herrmann-Neudeck, CEO of Herrmann International
In the history of marketing concepts, such as the production concept, product concept, and selling concept, the overall emphasis has been more on the proactivity of suppliers, explicit demand, and information asymmetry. These concepts are all based on the foundation of the industrial economy and cannot fully adapt to the needs of the network economy, which offers countless choices.
Deep Marketing is a new, interactive, and more humanized marketing model and concept that aims for deep communication and identification between businesses and customers, shifting focus from explicit human needs to implicit ones. It can maintain long-term brand loyalty for customers. In today’s world, where customers have countless choices, Deep Marketing is even more efficient and long-lasting.
On the other hand, Smart Marketing relies on sales and marketing techniques, which are often easier to implement. Its effects are short-term but can serve as an alternative to Deep Marketing.
Deep Marketing vs. Smart Marketing is a collection of proven marketing tactics—100 truths tested by practice and 402 actionable suggestions—that shows you how to achieve twice the results with half the effort, ensuring that every dollar and hour spent on sales and marketing yields multiple times the return. It also helps your business survive and thrive in today’s world.
What sets this book apart from other business books is its foundation in reliable data. Based on quantifiable data, it guarantees that what you learn is both credible and practical.