Travel Agency Marketing

Author: Jiang Ruyu
Publisher:
Publish Date: 2002-08-01
Features: This book is written in accordance with the requirements of the national planning teaching materials for the tourism service and management major in secondary vocational education. Among the teaching materials for higher and secondary colleges, this is the first textbook on tourism marketing. Given the characteristics of secondary vocational education, the book is concise, practical, and easy to read. At the same time, to meet the teaching needs after China's entry into the WTO, international tourism marketing content has been added. Considering the characteristics of scenic areas, scenic area marketing content has also been included. More valuable is that the book considers the teaching characteristics and categorically incorporates a large number of exercises. The quality questions, skill questions, and practical training questions are particularly pioneering in similar textbooks. To facilitate teaching, a corresponding "Teacher's Manual" has also been compiled, making it very suitable for the teaching characteristics of secondary vocational schools, technical schools, and vocational high schools.