Modern Marketing Learning Guide

Author: Xu Xueyue
Publisher:
Publish Date: 2005-07-01
Features: This book is divided into six parts: Part 1 is the teaching outline for "Modern Marketing"; Part 2 is the key learning points of each chapter, briefly introducing the relevant knowledge that should be mastered in each chapter; Part 3 is the thinking and exercises for each chapter, providing various types of questions such as true-or-false, multiple-choice, and short-answer questions; Part 4 is the reference answers for thinking and exercises; Part 5 is the simulated test; Part 6 is the selected cases.