Introduction to Communication Studies

Author: Zhou Qingshan
Publisher:
Publish Date: 2005-08-01
Features: This book begins by reviewing the origins and development of communication theory, outlining the basic principles and historical evolution of human communication, including its concepts, characteristics, and types. It analyzes the structure and models of the elements and processes of human communication, combining broad and detailed perspectives. The book examines the fundamental theoretical issues of various communication types, such as intrapersonal, interpersonal, organizational, mass, network, and international communication. It places special emphasis on explaining the basic theoretical issues of mass communication, including media, communicators, audiences, effects research, social influence, and social control. Additionally, it introduces research methods in communication studies and the main schools and trends in communication theory research. This book is primarily designed to meet the teaching needs of universities and colleges in journalism and communication studies and related fields. It can also serve as a reference for professionals or those aspiring to work in communication-related careers. In its compilation, the book reflects the author's long-standing independent reflections on communication theory and practice, while also incorporating the latest domestic research findings. It aims to systematically and comprehensively address the fundamental issues of communication theory, focusing on the scientific rigor of its theoretical framework and the systematic completeness of its content. Through this book, readers can learn and master the basic knowledge, research findings, and operational principles of communication studies, laying a solid foundation for further in-depth study and research in journalism and communication theory.