Mickey's Magic Wand: The Disney Way of Business: The Disney Way of Business

Author: Bill Capodaglio
Publisher:
Publish Date: 2003-02-01
Features: In Mickey's Magic Wand, Bill Capodaglio and Lynn Jackson take you on an adventurous journey through the past and present of the Disney world. The company's management style remains as innovative and effective as it was 75 years ago. Over these 75 years, many things have changed: science and technology have become more complex, theme park performances more captivating and exciting, and music more brilliant. However, today's Disney performer, Michael Eisner and his "Dream Team," still rely on his perfect management system. This is precisely the system that Walt Disney established when he founded the company 70 years ago.