College Business English Reading

Author: Mu Jiahua
Publisher:
Publish Date: 2002-12-01
Features: This book is a university-level business English reading textbook, divided into seventeen chapters. The texts and articles are selected from various original Western textbooks in the fields of Western business, economics, and management, as well as influential Western business publications. The content covers various aspects such as economics, economic globalization, changes in business and management philosophies it has brought, strategic management, human resources, corporate culture, technological management, marketing, logistics, finance, and accounting. Each chapter includes three parts, all accompanied by exercises with diverse formats. Three appendices provide explanations of vocabulary and professional terms, as well as answers to all the exercises.