Introduction to E-commerce

Author: Chen Jingmin Chen Jingmin
Publisher:
Publish Date: 2005-08-01
Features: This textbook is designed for university students, primarily introducing the basic theories, fundamental processes, and practical knowledge of e-commerce. The textbook embodies the "Three Realities" and achieves the "Three Ease" principles. Using examples as a starting point, it integrates abstract concepts into practical scenarios, guiding readers from intuitive understanding to theoretical comprehension, making it easy to get started. With real-world situations as the context, it emphasizes the introduction of e-commerce knowledge relevant to the practical learning, work, and daily lives of university students. By covering topics such as logistics and supply chain management, online marketing, settlement and payment methods related to e-commerce, legal knowledge pertinent to e-commerce, and corresponding risk management, the textbook ensures that readers find the content tangible and practical, making it easy to connect theory with real-world application. With practicality as the goal, it enhances readers' engagement in e