Modern Commercial Bank Relationship Manager Marketing Practical Strategies

Author: Wang Xifu
Publisher:
Publish Date: 2005-08-01
Features: This book is a summary of the author's practical experience, insights, and lessons learned from long-term work. It preliminarily explores the business strategies of commercial banks from two aspects: modern commercial banking business marketing and internal management. Among the chapters, such as "Ten-Link Deposit Operations," "Fourteen Tactics for Attracting Deposits," "Dialectical Approach to Loan Decision-Making," "Sixteen Strategies for Handling Non-Performing Assets," "Four-Step Marketing," "Diffusion and Personalized Marketing," "Vertical and Horizontal Control and Coordination in Organizational Management," "Five Major Techniques for Team Building," "Artistic Institutional Management," "New Design for Incentive Mechanisms," and "Beams and Pillars of Team Building," not only demonstrate significant innovation but also offer great practical value. The greatest feature of this work lies in its practicality and emphasis on utility.