Cross-cultural Communication: Paradigms and Competency Development in the E-era

Author: Hu Chao
Publisher:
Publish Date: 2005-05-01
Features: In today's natural science community, chaos theory, soliton theory, and fractal theory are recognized as the three major cutting-edge theories of nonlinear science. Meanwhile, in the modern humanities, "globalization" and "multiculturalism" have become the most frequently used terms. The cultural globalization that accompanies economic globalization has made our world a landscape of coexistence, mutual permeation, and complementarity among diverse cultures. Therefore, the cultivation of cross-cultural communication competence has become an indispensable and highly important component of foreign language teaching and research. Cross-cultural communication is an emerging, interdisciplinary field that has garnered increasing public attention in recent years. Considering this trend, this book explores the topic from a global perspective with innovative approaches. The entire book discusses the principles of communication in the E-era, summarizes the achievements of cultural comparison theory research, and organizes and reviews the specific theoretical research findings in cross-cultural communication. It also focuses on traditional Chinese cultural classics as the core model, integrating the current era to propose a general communication model for the E-era. The book includes both practical analyses and theoretical models, significantly advancing the field of communication studies.