Management Communication Guide: Effective Business Writing and Speaking, 6th Edition

Author: Xiao Jun Monte, Zhang Jie
Publisher:
Publish Date: 2003-08-01
Features: This book is used as a textbook for management communication in the management major at the MIT Sloan School of Management and many other renowned business schools in the United States. Compared to other similar books, it does not include exercises or examples, but only provides principled explanations, making it highly practical, easy to read, and concise. It can not only serve as a textbook for management communication for undergraduate and graduate students in universities and colleges in China but also as a reference manual for managers and other technical personnel. This book covers all the essential content needed for effective communication by managers. It is brief, practical, and easy to understand, making it an excellent textbook for MBA students and a reference for business and corporate managers. The content of this book is divided into four parts. Part 1 Communication Strategies, mainly analyzes communication strategies, audience strategies, information strategies, channel strategies, and cultural strategies; Part 2 Improving Writing Skills, addresses the proper handling of macro and micro issues in business writing; Part 3 Oral Communication Skills, focuses on verbal expression, presentations, Q&A sessions, organizing meetings, and group discussions. It also discusses how to prepare in advance, the use of visual aids, non-verbal communication, and listening skills; Part 4 Practical Appendices, includes writing formats, vocabulary selection, unbiased language, grammar, and punctuation usage.