Company Virus

Author: Li Jianmin
Publisher:
Publish Date: 2005-08-01
Features: The path to corporate success varies, but the reasons for corporate failure are nearly identical. However, the root causes of business failures are diverse. Referencing this book can help us identify potential pitfalls on the corporate journey in advance. — Li Jingyuan, General Manager of China Leike Photo Film Co., Ltd.
This is a management book that integrates business cases with theoretical research. The author breaks out of traditional management boundaries, drawing on domestic and international management experiences. Through years of corporate practice and professional research, he has creatively developed a new management system—Corporate Virus Management—which holds profound ideological guidance and practical value for Chinese enterprises in the transition period. Corporate Virus helps corporate managers identify viruses around them, enabling the company to develop "antibodies" and ensure healthy growth. — Zhao Weimin, Assistant President of Guangdong
Companies, like humans, have unique life-like characteristics. During their growth, they encounter various viruses that damage and strike them. These viruses can be self-reproduced within the company or externally transmitted. Some reproduce rapidly, devouring the company; others lurk within, waiting for the right moment; some erupt suddenly when the company is unaware, delivering fatal blows.
This book analyzes 31 corporate virus cases from Chinese and foreign companies, such as Lenovo, Founder Group, Microsoft, and Ford, dissecting the "Corporate Virus" from three aspects: corporate strategy, operational elements, and growth innovation, across 20 specialized topics. Based on a comprehensive "scan" of corporate viruses, the author provides a "prescription" for how to "eliminate" them, helping companies strengthen crisis and risk management during growth, effectively enhancing corporate vitality, and fundamentally improving their sustainable competitiveness.