Marketing channel decision-making and management

Author: Lyu Yilin, Editor-in-Chief
Publisher:
Publish Date: 2005-08-01
Features: This book focuses on the design, organization, management, and evaluation of distribution channels in the marketing system. It introduces the structure and role positioning of distribution channels, strategic design and organizational models of sales channels, development and management of intermediaries, and performance evaluation of distribution channels through practical cases. It is a richly informative and structurally innovative textbook.