Mouse Manifesto: The Marketing Power of Group Filtering

Author: Riedl, J. (USA), Konstan, J. (USA) - Original Chinese Translation by Ni Ping
Publisher:
Publish Date: 2005-08-01
Features: The authors of this book have summarized the experiences of 40 companies applying their group filtering technology, deriving eight key principles. This indicates the deepening development of internet marketing technology in the United States, and its experience is worth our attention and reference. For a long time, high-end cosmetics were primarily sold in department stores by professional "consultants." These experts assessed customers' skin types and then recommended products that would make them look and feel better (all these recommendations were part of the process of proving the effectiveness of cosmetics). This book addresses the marketing dilemma faced by marketers in the information age, who don’t know how to meet consumer needs, by proposing a novel solution—group filtering and recommendation systems based on new technologies. With the rapid development of information management software and the internet, recommendation systems under group filtering technology can provide precise recommendations to consumers by leveraging vast information about consumer preferences and shopping records, as well as an accurate understanding of product features. This enhances consumers' shopping efficiency and accuracy, as well as marketers' marketing efficiency and competitiveness. Through clear and concise explanations, the book comprehensively introduces readers to the theoretical content of group filtering technology.