Market research and forecasting

Author: Yu Cuihua
Publisher:
Publish Date: 2005-08-01
Features: Textbook Features: Suitable for vocational education, covers qualification certification, emphasizes skill training, aligns with practical teaching. This book is a planned textbook for marketing majors in higher education, written based on the "Talent Cultivation Program for Marketing Majors in Higher Vocational and Specialized Colleges" formulated by the Ministry of Education. The book is divided into 9 chapters, mainly including the content, methods, and techniques of market research, as well as the content and methods of market forecasting. This book highlights the characteristics of vocational education, selects a large number of practical cases, strengthens the integration of theory and practice, and has strong targeting, applicability, and foresight. This book can be used as a textbook for marketing majors in secondary vocational and technical colleges of universities, higher vocational colleges, adult colleges, and undergraduate colleges. It can also serve as a training textbook or self-study reference for marketing personnel in various enterprises.