Marketing Management: Creation and Delivery of Demand

Author: Qian Xuchao
Publisher:
Publish Date: 2005-09-01
Features: This book has the following characteristics: · Rich case studies, involving a large number of marketing events that have occurred domestically and internationally in recent years. · Concise theoretical elaboration, tracking the new developments in marketing theory and providing a wealth of new knowledge and perspectives in marketing. · Organically integrates internet marketing. Marketing plays a role in the various socio-economic activities of various organizations (both for-profit and non-profit) by facilitating communication and coordination with customers and members (internal and external partners). Its core is the research, creation, and delivery of needs (social living standards). Marketing determines the production and market activities of enterprises by grasping customer needs. The main content of this book includes marketing fundamentals, market analysis, target markets and basic strategies, marketing mix, marketing plan execution and evaluation, comprehensively elaborating on the essence, concepts, processes, and methods of marketing. The main features of this book are: first, rich case studies involving a large number of marketing events that have occurred domestically and internationally in recent years; second, concise theoretical elaboration, tracking the new developments in marketing theory and providing a wealth of new knowledge and perspectives in marketing; third, organically integrating internet marketing.