From a marketing communication rookie to a marketing communication expert

Author: (Singapore) Me Lin (LxinM.)
Publisher:
Publish Date: 2005-08-01
Features: A practical marketing communication onboarding training manual. Key knowledge points + industry skills + industry background + career advice + insights from seasoned professionals. Interprets every detail of the marketing communication field. What is a career in marketing communication? What is the career development path in the field of marketing communication? How to test the effectiveness of a marketing communication plan? Which marketing communication plan is most effective? How to find a job in the field of marketing communication? What insights do experienced marketers have about the marketing communication business? "From Marketing Communication Novice to Expert" is a book that comprehensively addresses the above questions. The book is well-written, rich in case studies, and illustrated, covering five aspects: key knowledge points, industry skills, industry background, career advice, and insights from seasoned professionals, to tell readers the knowledge they must possess to enter the field of marketing communication.