China's newspaper and media industry business trends

Author: Huang Shengmin
Publisher:
Publish Date: 2005-08-01
Features: Although the newspaper market in 2003-2004 did not see open warfare, the undercurrents beneath the surface were enough to trigger various market battles in the future, such as mergers, price wars, circulation wars, and more. Meanwhile, various journals and magazines also faced fierce competition. This book uses the development of typical newspapers and magazines as examples to explain the business trends of China's newspaper media industry. The book is divided into three parts, including: "The Hard Journey and Struggle: A Scan of the Newspaper Market"; "Magazine Section: A Fragmented Market"; and "Paper Media Figures: Heroic Insight."