China Marketing Development Report

Author: Qiao Gangling, Editor-in-Chief
Publisher:
Publish Date: 2005-07-01
Features: In the China Marketing Development Report, we strive to provide a comprehensive review of the environmental changes, practical innovations, and theoretical developments in marketing over the past 20 years in China. We hope readers will gain a holistic overview of this development process and the contributions made by various individuals. To fully and objectively reflect this journey, we have made every effort to gather theoretical perspectives published by people from all walks of life in China during the development of marketing theory, as well as their contributions to both theory and practice. Therefore, this development report is not the achievement of just a few compilers but should be attributed to the contributions of all marketing theory and practice workers in China. The book is divided into five parts: Introduction, Market, Enterprise, Channel, and Communication.