From Beetle to Rolex: 42 Brand Legends Inspired by Obsessive Devotion

Author: Shi Mai
Publisher:
Publish Date: 2005-06-01
Features: Why has James Bond captivated generations? Why do Apple users have such a strong obsession with it? Why has the Volkswagen Beetle become almost legendary in daily life? "This is fanatic worship." Various worship phenomena and their profound impact cannot be explained by general market principles. This book lists 42 bizarre yet fascinating success stories to illustrate the elements of this fanatic worship, exploring how such phenomena form and the extent of their influence. It is a delightful book that marketing professionals need to study as a reference, and also a leisure read for ordinary readers who love well-known brands.