How to Develop a Marketing Plan (Second Edition)

Author: (English) Westwood, translated by Hang Jianping
Publisher:
Publish Date: 2003-01-01
Features: Compared to most business books, this one is different—it's a practical workbook that can truly help you develop a marketing plan. In the chapters of this book, you will learn step by step how to develop different stages of a marketing plan by following the process of a virtual company—a equipment manufacturing company. The exercises at the end of each chapter will help you develop your own marketing plan, and through the exercises, you will complete your own marketing plan. A good marketing plan often plays a central role in successful business plans, but when it comes to developing effective and practical marketing plans, it can be confusing to know where to start. This book can help you systematically develop an ideal marketing plan, making the difficult work easier. The steps in this book that guide you to develop a successful marketing plan include:
· Conduct a marketing review
· Determine objectives and strategies
· Prepare a budget
· Write and present the plan
This book can be used in multiple ways:
· Personal learning guide
· Marketing group exercises
· Marketing course textbook