Product Promotion Manual

Author: Han Guangjun
Publisher:
Publish Date: 2002-12-01
Features: This book elaborates on more than 450 entries in detail, covering product promotion mix, the responsibilities and capabilities of promotion personnel, the establishment and management of promotion teams, comparisons of various sales promotion methods, conventional models of personal promotion, strategies and techniques for promotion negotiation, product price strategies in promotion, the design and production of advertising promotion, as well as the assessment and motivation of promotion performance. The book incorporates a large number of recent research findings from abroad, such as the nine models of price concessions by promotion personnel, which have not yet appeared in similar books in China, making it highly valuable for reference and reference.