Survey of China's Private Book Industry: China Private Publishing Blue Book

Author: Liu Gexue
Publisher:
Publish Date: 2005-01-01
Features: This is an industry that emerged alongside the marketization of Chinese publishing. This is a group that has vigorously propelled the development of the marketization process in Chinese publishing. Chinese private publishers, ancient names, new creations. They seem far away because, to ordinary people, they are so mysterious, having given rise to several legends or tales. Yet, they are also very close because they are also laborers like us, sharing the same joys and sorrows as ordinary people. This book introduces and reveals the history and current state of the emerging industry and group of Chinese private publishers from multiple perspectives, exploring their birth, development, and business operations, and predicts and discusses their future trends. The content is fresh, comprehensive, vivid, and authoritative, enabling readers to uncover their mysterious veil. It is a blueprint for the industry of Chinese private publishing—worth reading for both industry insiders and all social individuals concerned with cultural development.