Advertising Legal Manual

Author: Huo Aiwa
Publisher:
Publish Date: 2005-08-01
Features: Introduction: Since the "Common Legal Handbook Series" began editing and publishing in 2000, nearly 30 legal handbooks for different fields have been published, covering almost all aspects of people's lives. Recently, with the acceleration of China's legislative process, the number of revised and abolished laws and regulations in each handbook has gradually increased. Therefore, we have selected handbooks most closely related to people's lives for revision and released the 2005 new edition this year. We have deleted abolished documents from each handbook and replaced revised regulations with new documents, while supplementing newly enacted regulations. To increase the content volume of each book, the 2005 edition has changed from a special format to a large 32-page format and adopted a double-column layout, allowing readers to obtain more regulatory information at the same cost. To distinguish it from the old version, we redesigned the cover of the entire series. To make the series more user-friendly, we reorganized the classification of the handbooks. In summary, during this revision process, we strive to maintain the series' features of accurate content, strong practicality, and ease of use, while further considering readers' needs in terms of scope and layout. We aim to be targeted and make this handbook series one of the best in its category. Total 327 pages. This book includes general advertising management, advertising content management, advertising business management, advertising tax and fee management, broadcast and television advertising, printed advertising, and network and voice service advertising, among others.