Modern Business Planning Tutorial

Author: Zhou Peiyu
Publisher:
Publish Date: 2005-09-01
Features: The Business Planning Qualification Certification was launched by the National Human Resources Mobility Center of the Ministry of Personnel in December 2004. It is an important form of social occupation level certification for innovative business talents in China. Currently, over 7,000 individuals have passed the certification, becoming the most competitive new talents in various industries. The evaluation standards for the Business Planning Qualification Certification were jointly developed by Beijing Shice Lian Business Planning Consulting Center, a professional strength institution in China's business planning discipline, and the National Human Resources Mobility Center of the Ministry of Personnel. The two parties also jointly established the "Business Planning Qualification Certification Training Office." Over 40 designated training institutions for Business Planning Qualification Certification have been set up across the country, with an annual training capacity of over 20,000 people. Business planning is the "fourth discipline" for contemporary college students, following foreign languages, computers, and driving. It is the most important basic skill in life. This textbook systematically analyzes and introduces the origins, functions, basic principles, methods, innovative thinking models of business planning, and their practical applications in fields such as marketing, employment, and entrepreneurship. It emphasizes the training and cultivation of modern business planning knowledge and practical skills, focusing on inspiring contemporary college students' innovative awareness. It aims to make planning thinking a habit for young students in thinking about and solving problems, thereby comprehensively improving college students' employment competitiveness and career adaptability.