Horse racing: Marketing masters teach you how to sell yourself

Author: (American) Ries/Traut/Cao Jianhai
Publisher:
Publish Date: 2005-08-01
Features: Xunzi once said: "A nobleman is not different from others; he excels in leveraging external forces." "Leveraging external forces" means utilizing external strength. In this world, there has never been a successful individual who achieved greatness through solo efforts. Even if you are Sun Wukong, to become a true hero, you must diligently serve the Tang Monk for several years. Otherwise, you will remain just a monkey brother forever. However, traditional textbooks teach everyone that as long as you work hard, strive, and are smart, you will achieve success—such teachings truly mislead the world! The result of following such guidance is that by the time you reach 40, you will realize that those who have long surpassed you in progress neither work as hard, strive as much, nor are as smart as you. They simply opened the door when opportunity knocked! Successful people leverage external forces, allowing them to soar through the sky; failures fail to understand this principle, so they spend their lives in poverty. Xue Baochai became the second mistress of Baoyu not because she was better than Lin Daiyu, but because she gained the support of the Rong Mansion's board of directors—this is what is meant by "when the wind is right, it carries me to the clouds." Lin Daiyu was talented and had a strong personality, but she could only watch helplessly as she bled to death. Over half of Nobel laureates had Nobel laureate mentors. A minister's door is as important as a seventh-rank official's—youth must take note! Since reading this book by Jack Trout, the master of "Positioning," you should treat yourself as a product and manage yourself accordingly! There are countless methods—just carefully study them, keep pace with the times, and you will surely achieve great success! The two authors of this book, Ries and Trout, are the founders of the "Positioning" theory and among the few marketing masters in the world, which is enough to make this book stand out. In this book, the authors do not mention the "Positioning" theory that led them to success, but instead weave it into the text in a relaxed manner, telling readers various methods to achieve success. The authors analyze the attitudes of many successful people when facing turning points in their lives—when opportunity comes, they must seize it without hesitation. If Bill Gates had said, "Alright, I'll start after I graduate from Harvard," after discovering the operating system as a 'horse of opportunity,' today's world's richest person might be someone else. Unlike other success books, this one does not use motivational slogans but instead provides a practical path for your career—find the best 'horse of opportunity' around you, ride it, and switch to a better one at the right time. After reading this book, you will surely better understand the meaning of the saying, "A nobleman excels in leveraging external forces."