Large-scale event project management

Author: John Allen
Publisher:
Publish Date: 2002-10-01
Features: Every industry or group has its own activities, and people believe they possess the ability to host events, thinking it's not a field worth learning. However, this idea has become outdated. The author combines years of hands-on experience in event hosting and consulting for hundreds of event managers to explain how to organize events to achieve greater economic and social benefits. Numerous case studies make this book not only engaging to read but also highly practical. You can view this book as three concentric circles: the outer circle is the festive environment, including the history and impact of events. The middle circle covers strategic considerations in event management, including marketing, planning, and sponsorship. The inner circle is the heart of the event, composed of logistics, operations, and risk management.