Strategic Management

Author: Li Yugang
Publisher:
Publish Date: 2005-09-01
Features: This book primarily consists of three parts: strategic analysis, strategic selection, and strategic implementation. Strategic analysis includes the analysis of a company's external and internal environments. Strategic selection covers business-level strategies (competitive strategy, dynamic competitive strategy, internationalization strategy, etc.) and corporate-level strategies, while also introducing value chain strategies (alliances, mergers and acquisitions). Strategic implementation includes internal functions and management aspects that align with strategic implementation, with a focus on the requirements of different types of strategies on organizational structure and performance evaluation. From the perspective of cultivating the strategic awareness and capabilities of strategic participants, this book introduces relevant theories on current popular strategists and entrepreneurs. The book is well-structured, logically clear, and rich in case studies, aiming to inspire strategic thinking and train strategic analysis and implementation. It closely connects with the strategic practices of Chinese enterprises in the context of globalization and is accompanied by multimedia teaching materials, making it suitable as a textbook for undergraduate business management students.